Problem: Toyota HR came to us with a wish to have a beautiful HR brand. They gave us a couple of folders full of documents as examples. It was a big mess of documents: mixtures of styles for different employee life cycles.
Solution: We audited everything they had and decided to make sense of it all by colour coding and clearly numbering all the different employee life cycle documents. We took apart the Toyota logo and used the white space as graphic elements to house text and images.