Challenge: 
With a clear vision to ‘be the best pet care business in the world’ Pets at Home Group is on a journey of transformation.
Approach: 
Just like people, pets have unique personalities. And, just as Pets at Home Group works to meet the individual needs of every pet and their owners, they do the same for their diverse family of colleagues too.
Pet owners and animal lovers often talk about animals as part of the family, attributing human characteristics to them. Let’s have some fun with that – dialling up the idea that pets are people too.
This is a unique, inclusive approach that celebrates differences – as well as the thing that unites every Pets at Home Group person together. The love of animals.
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