Rationale 
This concept reminds colleagues that they’re not just making products or creating treatments for a list of conditions or preventative measures. What they’re doing is ultimately providing people with the means to enjoy life to the full. How do we show this, as quickly as possible? By re-labelling typical consumer healthcare products to reflect exactly what the benefit will be.
It’s time to rethink what we’re actually here to do. Every single day we come into work. Every single product we take to market. Because, we’re not just creating toothpaste. We’re making smiles. And we’re not just designing painkillers. We’re offering a good night’s sleep. Once we start to see that our products help to create happier-healthier lives, we truly understand why what we’re doing is important. And, why we each of us has an important role to play.
Back to Top